Caramilk is back!

Chock-a-Block campaign!

I/nsight

When Cadbury re-released the much loved Caramilk bar, they wanted to create an element of sugary surprise for a Sydney re-launch experience.

O/verview

Without giving too much away in the lead up to launch day, two supersized ‘sealed’ Cadbury chocolate blocks were erected in Wynyard and Martin Place stations to start the conversation amongst curious commuters. The following day, the blocks were unwrapped to reveal hundreds of Caramilk treats for our daily rush.

Our team provided seamless negotiations for logistics to comply with all safety guidelines and secure permits, with the Sydney Trains Network that offers the largest live audience in New South Wales.

A/nd then…

The Cadbury Caramilk campaign really gave Sydney commuters a sugar rush! With over 8 000 chocolate blocks given away, we saw a huge influx of commuters in these two stations over the course of the day!