Disney - Dumbo

A cartoon classic reimagined.

I/nsight

The beloved cartoon film from the 1940’s, Dumbo, has been re-created into a live-action feature. Disney wanted to ensure they would be able to capture the magic of the film and its cutting edge SFX and broadcast it to a new generation.

O/verview

Our team once again engaged the iconic Federation Square to take over their state-of-the-art digital screens transforming them to display the dynamic trailer over 3 nights and capture the imagination of thousands.

A/nd then…

Audience engagement was effective with crowds of both adults and children alike stopping to view the dynamic teaser preview.

Once the film was released, it was a large success taking almost $9 million dollars at the Australian box office and $353 million worldwide.