The beloved cartoon film from the 1940’s, Dumbo, has been re-created into a live-action feature. Disney wanted to ensure they would be able to capture the magic of the film and its cutting edge SFX and broadcast it to a new generation.
Our team once again engaged the iconic Federation Square to take over their state-of-the-art digital screens transforming them to display the dynamic trailer over 3 nights and capture the imagination of thousands.
Audience engagement was effective with crowds of both adults and children alike stopping to view the dynamic teaser preview.
Once the film was released, it was a large success taking almost $9 million dollars at the Australian box office and $353 million worldwide.