L’OR Paris by Night Campaign

Dancing in the dark: coffee meets cabaret.


L’OR premium coffee pods were ready to dazzle more drinkers with a cabaret-inspired campaign. Our task? To translate it into a larger than life, unexpected outdoor brand engagement opportunity.


We made tracks for Darling Harbour, under cover of night. As crowds of revelers wandered past, we jetted a plume of water into the air, bearing light projections of cabaret dancers – subtly interweaved with branded content. The application of a repeated, five-minute loop enabled us to reach multiple audiences in one evening. 

A/nd then...

With our digital aqua screen, we grabbed the attention of approximately 100,000 onlookers and drove crowds to the main event: a live burlesque performance at the Cell Block Theatre.