Absolut Vodka wanted to take their usual street poster campaign to a whole new level this year. As a longstanding supporter of the LGBTQ+ community and Mardi Gras, they wanted to show their support proudly (and louder than ever).
An impactful wall mural was the way to go and was to be commissioned by famous mural artist, Scott Marsh. All we had to do was provide a suitable wall, that was in a high traffic area in proximity to Oxford Street, Paddington. We had some work cut out for us! After some investigating, we found the perfect site. We facilitated all permissions and logistics for the campaign, including building-owner permissions, clean down and wall restoration. Everything went smoothly in the lead up to the campaign going live, and the mural was completed in just under three days!
It was love at first site! A spectacularly colourful and detailed mural was placed in Paddington on Oxford Street for all passing traffic to see. In conjunction with the mural, the street posters ran nationally, to create a street level presence in suburban areas beyond the CBD in each state. The creative demonstrated diversity and inclusivity and our team were absolut-ly honoured to work on this campaign.