Everyone that runs, can fly. At speeds of around 10min/1.6km, runners spend 70% of their time on the ground and 30% in flight. Targeting primarily active females, Nike was looking to market themselves to runners, as well as women who run but wouldn’t necessarily refer to themselves as ‘runners’. The new Nike Zoom Pegasus 35 was designed specifically with women in mind.
To coincide with the launch of their new Nike Zoom Pegasus 35 shoe, we knew we had to be as agile as a runner in our approach. The client wanted to completely dominate Sydney, and takeover our premium sites on our network. We took their idea and ran with it.
We executed multiple large-scale street poster dominations across 7 of our most high-profile sites in Sydney, targeting the areas where ‘she lives, works and plays’ with two impactful landscape-super creatives.
We were able to utilise our busiest sites and package them up to guarantee and maximise reach in market. The new Nike Zoom Pegasus 35 hit the ground running with the posters lighting up the streets of Sydney.